Cell phones have spread so quickly in the last decade that every third person on the planet now owns one. There is a multitude of cell phone users in the world today, and it has influenced how individuals surf the Internet, pay bills, do business, entertain, and connect with others.
According to Strategic Analytics research, the number of active smartphone users in the globe today has just reached one billion. With a large proportion of these people located in the United States – and using their cellphones on a daily basis – it is critical to incorporate mobile promotions as one of the most important marketing techniques for small businesses.
The use of mobile devices has steadily increased in recent years, and this trend appears to be continuing: it is anticipated that over 72 percent of people will use their cell phones to access the internet by 2025.
This provides enormous potential for marketers across the world, who can harness the power of mobile marketing with the proper tools and tactics to grab the attention of the audience, meet consumers where they are comfortable, and develop their businesses.
Finally, the response rates of mobile marketing have been proved to be quite high throughout the years. Much of this is due to the aforementioned immediacy — rather than saving a postcard or customer survey for later, many users already have their telephones in their pockets and can reply fast. Furthermore, the technology contained therein enables advertisers to track downloads, page views, and consumer opt-ins, according to the news source. Being able to track every element of a marketing campaign would help a small firm to create future efforts that give more bang for their buck.
1) Key Objectives
You must be aware of your mobile marketing campaign objectives before you begin a mobile marketing campaign. You should also be aware of the primary outcomes you wish to achieve. If your campaign does not provide a decent mobile experience, it is best to avoid it.
2) User-friendly Mobile website
To attract people to your business, use simple applications and “calls to action.” Your apps should be simple and task-oriented to do this. Calls to action should be concise and to the point, such as “click the button” and “click to enjoy the discount,” for example.
How to make a mobile-friendly website?
- Make your website responsive and try to reduce the loading time as much as possible.
- Pay attention to the buttons’ design, placement, and size to make locating and utilizing them easier. It should not be necessary for visitors to zoom in merely to navigate your website.
- Because mobile screen sizes are tiny, use big and legible fonts.
- Avoid using flash because it might severely slow down your website.
- To save loading time, compress the pictures.
3) Target new cell phone users
It is usually effective to target new cell phone customers in the industry. The market is always expanding, and the easiest way to capitalize on it is to target new iOS and Google Play registrants.
4) Make use of Mobile Directories
The days of large, yellow-paged phone books are a distant memory. The majority of individuals now use mobile directories instead. Register with numerous mobile directories to guarantee that your small company gets found. Consider YP, Yelp, and GMB (Google My Business) Local as examples. Include information about your company, such as its name, products and services offered, business hours, a phone number to reach you, a link to your website, and your physical location.
5) In-App support
Customers have always been one of the cornerstones of your brand’s success, and they will remain so. It’s all about how you engage with your consumers.
A world where everyone is connected, it’s important for companies to be able to interact with their clientele wherever it’s convenient for them, no matter where they are located. As a result, the use of in-app assistance can help your business come closer to this aim.
Your website visitors expect to see a live chat option. On mobile devices, this percentage is closer to 50 percent. In fact, over half of all people use it as their primary means of communication.
6) Social Media
Not to mention social media, that pervasive term. Smartphone users are increasingly monitoring their social media networks from mobile devices, therefore your small company must have a presence there as well. Create a Facebook profile for your business, publish intriguing tweets, and snap distinctive images on Instagram to share with your mobile and technologically sophisticated client base to keep them informed.
” This blog offers generic information. By no means, it is professional advice. The information aforementioned is believed to be factually correct. The information provided is solely based on the author’s judgment and is subject to change. This is not endorsed by any 3rd parties or other brands.“